He leaned towards her, still seated on the desk. "Money makes the mortal world go 'round. It's why a good Greed demon keeps his eyes on it at all times. Well, 'good' meaning 'competent', not...well, y'know." He leaned back on his hands. "Now the thing is plenty of mortals want to give to others, to help the less fortunate, but they have this little problem with not looking beyond the pamphlet."

For emphasis, he raised a hand and a burst of hellfire produced a pamphlet for Aldcott's Houses for the Homeless. Only there was something off about the cover image. The logo was fine, but the image should've been of a happy family in front of their brand new, small, affordable home.

The image was of a man and woman in tears, their faces bruised and bloody.